For most tech startups, especially in the early stages, marketing tends to sit on the back burner. The founders are focused on building the product, securing funding, and finding product-market fit. But eventually, one question surfaces: “Should we hire a CMO or bring in a marketing agency?” It’s a crucial decision – one that can […]

You’ve got fire in your belly. Launching a tech startup is exciting. You’ve built something innovative, agile, maybe even disruptive. But if no one knows about it, how are you going to grow? When you’re trying to keep your team lean it can be hard to know where to invest your marketing efforts. Here’s my […]